Critical Success Factors of Location-Based Services

نویسندگان

  • Natalie Jun Pei Chin
  • Keng Siau
چکیده

Location-based services evolved with the advancement in mobile technology and wireless technology. Researchers have studied location-based services in terms of privacy, trust, and user acceptance. Statistics suggest the percentage of location-based services users is still relatively low. Therefore, the main objective of this study was to gain a comprehensive and holistic understanding of the critical success factors of location-based services. The electronic brainstorming approach was used to gather the opinions of an expert group of practitioners, researchers, and users on the critical success factors of location-based services. Through grouping similar factors together based on past literature, 15 categories of critical success factors were developed. These 15 categories were ranked and rated according to importance. The results showed that speed, real-time or up-to-date information, cost, usefulness or benefits, and simple or ease of use are the five most important critical success factors. The results of this research highlight potential areas of research, and research and development. The results of this study also provide guidelines for practitioners to create a competitive location-based services strategy to increase consumer adoption. INTRODUCTION In today's fierce market competition, businesses are constantly on the outlook for new opportunities or strategies to attract more customers and increase profits. Mobile phones are getting smaller, having more functionality, and becoming more affordable. The advancement in mobile technology coupled with the advancement in wireless technology that provides continuous Internet connectivity have open up new opportunities for businesses to leverage on, such as location-based services. Location-based services use the location of mobile device users to bring location-specific and personalized services and information to them. These services allow users to receive up-to-date information about their surroundings, save time and money, and make better, informed real-time choices (Kaplan, 2011). It also enables businesses to build and maintain customer relationships, increasing their profit gain potential. There have been arguments that location-based services are just a hype. In April and May of 2011, Pew Internet Research conducted a national telephone survey to 2277 adults regarding the usage of mobile location-based services and found that only about 28 percent of all American adults use location-based services (Zickuhr & Smith, 2011). for location-based services to be a reality, than just a hype, it needs a huge user base at each location, repeated check-ins, and repeated participation from businesses (Treadaway, 2010). researchers need a better understanding of factors that can increase the location-based 2 services user base. This study …

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Critical Success Factors for Electronic Learning from the Perspectives of Faculty Members and Experts of Tehran University of Medical Sciences, Tehran, Iran, Using Delphi Method and Analytic Hierarchy Process

Background: The present study aimed to investigate and rank the effective success factors for e-learning based on the perspectives of the faculty members, students, and technical specialists of Tehran University of Medical Sciences, Tehran, Iran. Methods: This descriptive survey was conducted using the qualitative-quantitative method. At the first stage of the qualitative approach, 15 specialis...

متن کامل

C RITICAL S UCCESS F ACTORS OF L OCATION - B ASED S ERVICES Research - in - Progress

The objective of this study is to gain a comprehensive and holistic understanding of the critical success factors of location-based services. Electronic brainstorming technique was used to gather the opinions of an expert group of practitioners, researchers, and users on the critical success factors of location-based services. By grouping similar factors together based on past literature, 15 ca...

متن کامل

A Proposal to Measure Success Factors for Location-Based Mobile Cardiac Telemedicine System (LMCTS)

Cardiac telemedicine systems facilitate treatment of patients by sending blood pressure and cardiac performance information to hospitals and medical emergency care units. Location-based services can be used in mobile cardiac telemedicine systems to improve efficiency, robustness and accuracy. This paper proposes a combination of mobile telemedicine systems and location-based services that will ...

متن کامل

Information needs assessment of nursing offices based on critical success factors and business system planning

Introduction: Proving management with a reliable information system, can facilitate decision making regarding planning, organization and control. This study aims to evaluate information needs of Iranian Nursing Offices. Methods: This applied, cross-sectional research utilizes critical success factor (CSF) and business system planning (BSP) methods to assess information needs Iranian nursi...

متن کامل

Organization's performance measurement model based on the critical success factors of the reverse supply chain in airline industry with a quality gap approach

Airline industry is one of the main infrastructures for sustainable development of a country. The quality of the reverse support service will be effective in increasing the safety and health of the structures, reducing the impact of disasters and reducing costs. The aim of this study is to evaluate the performance of an organization based on the main factors of reverse supply chain with the ser...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2012